Nylon Studios recently teamed up again with Droga5 and production company Revolver - this time to create a new commercial for Cascade Brewery Co. Titled "Brewed by Feel," the spot follows a chatty brewer biking casually along a dirt path through idyllic country fields. The brewer barely pays attention to the path as he describes how Cascade beer is special as it is brewed by "the feel."
Nylon composer Blair Joscelyne created the spot's music and notes his creative approach, "I really wanted to get in touch with how the brewer was feeling as he rode along. There is something very normal about a bike's slow stroll, but this spot has a slightly unsettling humor as he never watches where he is going. I think this normality, mixed with something a little off, was key to creating the music."
Nylon Studios composer Jack Milas recently wrote and performed the original music for AT&T’s new spot advertising their high speed Internet offering. The playful Indie pop music highlights the lighthearted tone of the spot, which features a man traveling around town on the back of a computer mouse. As the line reads at the end of the commercial, “Now everyone can explore the world from home.”
To add a “human element” to the quirky music, Jack incorporated as much live instrumentation and percussion as possible. He comments, “The instrumentation was fairly unique. The two main instruments are an old 50’s Silvertone acoustic guitar and pitched up Double bass put through a guitar amp. Also the fact that it doesn’t have drums was refreshing to work with.”
NYLON STUDIOS SOUND DESIGNER AND CO-FOUNDER SIMON LISTER SHARES HIS ADVENTURE FILMING AND PHOTOGRAPHING IN MOROCCO
Interviewed here, Nylon Studios co-founder/sound designer Simon Lister speaks about photographing and filming during his recent 8-day tour through the Moroccan desert on a motorbike. Originally from New Zealand, Simon has been in the audio industry for more than 20 years and worked on major campaigns with some of the world’s most renowned ad agencies and television directors.
Read below for a detailed account of Simon’s trip.
INTERVIEWER: Welcome back! Is the experience of riding on a motorbike in Morocco unlike any other?
SIMON LISTER: If you want to ride on rocks, harsh arid land, dried up riverbeds and mountains, I guess Morocco would be the place to go. And that’s what I found. Morocco is definitely a hard, barren place and the country is all made upon rock. I arrived by plane into the town of Ouarzazate at 2:30 AM and met my guide who was going to take me on my off-road motorbike tour. I wanted to travel by myself on this trip since I wanted to be able to stop wherever and whenever I wanted and take photos without holding up a group.